1、內容創作方面:
確保原創性:抖音平臺鼓勵原創,堅決抵制抄襲、搬運、盜用他人作品的行為。在創作時,要基于自己的創意和想法進行內容生產,避免因侵權問題導致賬號受罰。
1. In terms of content creation:
Ensure originality: Tiktok platform encourages originality and resolutely resists plagiarism, handling and embezzlement of other people's works. When creating, it is important to produce content based on one's own creativity and ideas to avoid account penalties due to infringement issues.
遠離敏感及違法內容:不制作、發布涉及違法亂紀、暴力血腥、迷信、色情低俗、泄露他人隱私等違反法律法規和道德規范的內容。比如,不能出現宣揚暴力、恐怖的畫面,也不能隨意揭露他人的私人信息。
Stay away from sensitive and illegal content: Do not produce or publish content that violates laws, regulations, and ethical norms, such as illegal and disorderly behavior, violent and bloody content, superstition, pornography and vulgarity, and the disclosure of others' privacy. For example, there should be no images that promote violence or terror, nor should private information of others be disclosed at will.
避免過度蹭熱點:關注時事熱點進行創作是可以的,但要確保內容的真實性和合理性,不能為了蹭熱度而進行虛假擺拍或惡意炒作,否則會受到平臺的處罰。
Avoid excessive hype: It is okay to follow current events and create content, but it is important to ensure the authenticity and rationality of the content. False posing or malicious hype should not be used to ride on the hype, otherwise the platform will punish you.
2、商業推廣方面:
規范營銷行為:如果要在賬號上進行商業推廣或帶貨,必須遵守平臺的相關規定。未開通商品分享功能的賬號,不能直接在視頻或直播中進行產品講解和推銷。同時,推廣的產品要符合平臺的要求,不能推廣三無產品、違規產品等。
2. In terms of commercial promotion:
Standardize marketing behavior: If you want to conduct commercial promotion or sales on your account, you must comply with the relevant regulations of the platform. Accounts that have not activated the product sharing function cannot directly explain and promote products in videos or live broadcasts. At the same time, the promoted products must meet the requirements of the platform and cannot promote products with three no's or violations.
避免誘導行為:不能通過誘導點贊、關注、評論、分享等方式來獲取流量,比如在視頻中承諾點贊關注后送福利等,但實際卻不兌現,這種行為是不被允許的。
Avoid inducing behavior: It is not allowed to obtain traffic through inducing likes, followers, comments, shares, etc., such as promising to like, follow, and receive benefits in videos, but not actually fulfilling them.
3、賬號操作方面:
不惡意注冊賬號:不要頻繁、批量地注冊賬號,建議一卡一機一號,否則可能會被系統判定為惡意注冊,導致賬號被封。
3. In terms of account operation:
Do not maliciously register accounts: Do not register accounts frequently or in batches. It is recommended to register one card, one machine, and one account, otherwise the system may determine it as malicious registration, resulting in account suspension.
遵守認證規則:如果進行賬號認證,要確保提供的信息真實、準確、完整,不得冒用他人的身份或資質進行認證。
Comply with authentication rules: If conducting account authentication, ensure that the information provided is true, accurate, and complete, and do not impersonate others' identities or qualifications for authentication.
4、互動交流方面:
文明互動:在評論、私信等互動過程中,要注意言行舉止,使用文明、合法的語言,不發表違法違規、侮辱誹謗、惡意攻擊等不當言論。
4. In terms of interactive communication:
Civilized interaction: In the process of commenting, private messaging, and other interactions, attention should be paid to words and deeds, using civilized and legal language, and not making inappropriate remarks such as illegal, insulting, defamatory, malicious attacks, etc.
保護用戶隱私:未經用戶同意,不得擅自公開用戶的個人信息、聊天記錄等隱私內容。
Protecting user privacy: Without the user's consent, personal information, chat records, and other private content of the user shall not be disclosed without authorization.
5、版權使用方面:
視頻素材版權:使用視頻素材時,要確保獲得了合法的授權,不能隨意使用未經許可的影視、音樂、圖片等素材,以免侵犯他人的版權。
5. In terms of copyright usage:
Video material copyright: When using video materials, it is necessary to ensure that legal authorization is obtained, and unauthorized film, music, images, and other materials cannot be used arbitrarily to avoid infringing on the copyright of others.
字體版權:在制作視頻時,使用的字體也要注意版權問題,避免使用未經授權的字體。
Font copyright: When making videos, it is also important to pay attention to copyright issues when using fonts and avoid using unauthorized fonts.